Marketing

Interview: Paul Greensmith, Axa XL

Having been through one merger already Axa XL’s UK CEO Paul Greensmith, took the most recent change in his stride. But he explains to Jen Frost that, even though his part of the business is now part of the behemoth Axa, it will retain its agility,…

Blog: Who Monitors Wins

The insurance industry has never been so dynamic in terms of the new players and products coming on stream on what seems like a daily basis. Marketing Eye CEO Neil Edwards offers his advice on how to stay ahead of these developments whilst managing to do…

Blog: The death of the chief digital officer

As dead as a CDO-do; terrible pun, but with Andrew Brem departing as chief digital officer at Aviva and not being replaced, Jonathan Swift mulls whether this job title will soon be going the way of this flightless bird

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