Blog: Insurance marketing - bridging the generational gap
There is a much subscribed to myth in marketing that anyone over the age of 35 is a second-rate citizen – or at the very least not worthy of the attention paid to that holy grail consumer, the millennial. Robin Trust, CEO at the Kite Factory, explains why the older generation should not be forgotten.
Millennials – those born between 1981 and 1996 – and, more recently the younger members of Generation Z – whose birthdays fall between 1996 and 2010 – are considered the only demographics that really
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