Blog: Insurance marketing - bridging the generational gap
There is a much subscribed to myth in marketing that anyone over the age of 35 is a second-rate citizen – or at the very least not worthy of the attention paid to that holy grail consumer, the millennial. Robin Trust, CEO at the Kite Factory, explains why the older generation should not be forgotten.
Millennials – those born between 1981 and 1996 – and, more recently the younger members of Generation Z – whose birthdays fall between 1996 and 2010 – are considered the only demographics that really
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: http://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@postonline.co.uk
More on Personal
Allianz’s Hobbs’ call to action on lithium ion batteries
View from the Top: Nick Hobbs, chief distribution officer at Allianz UK, explores the insurance profession’s role in tackling lithium-ion battery risks and supporting safer innovation through broker collaboration.
Throwback Thursday: Marsh takeover; Autoglass deal
Insurance Post’s Throwback Thursday steps back in time to April 1980 to remind you what was going on this week in insurance history when Marsh was preparing to buy Bowring and Autoglass struck an important deal
Consumer Intelligence CEO argues 0% APR insurance needs a rethink
Ian Hughes, CEO of Consumer Intelligence, argues how 0% APR on insurance may breach regulatory requirements as those paying annually are effectively being penalised for not taking out credit.
Policy Expert bosses outline plan to double GWP
Policy Expert CEO Steve Hardy has laid down a target to double the size of the business within five years and become a top five provider of pet insurance in the UK.
Tackling the insurance challenges created by cosmetic tourism
As cosmetic tourism continues to grow in popularity among Brits enticed by the promise of cheap surgery, Tim Evershed examines the kind of claims travel and medical insurers are seeing.
Marshmallow valued at $2bn after $90m raise
Marshmallow has raised $90m (£68.1m) of funding, putting the firm at a valuation of over $2bn (£1.5bn).
Markerstudy not exhibiting at Biba this year
Markerstudy has decided against exhibiting at the British Insurance Brokers’ Association conference this year.
Big Interview: Alain Zweibrucker, Axa Retail
Alain Zweibrucker, CEO of Axa Retail, talks to Tom Luckham about the firm's Lloyd's Bank partnership, transforming the business, and its push for digitalisation.