Roundtable: Is a single customer view taking off in insurance?
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The term ‘single customer view’ has been a buzzword for a number of years now, but how close it is to being a reality in insurance? With this in mind, Post, in association with Marklogic, held a roundtable to discuss the importance of SCV, and how to break down barriers to implement it
There are few sectors that could benefit as much from having a single customer view than insurance. Far too often, policies are sold on a case-by-case basis, with little or no prior knowledge of an
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