Marketing
Could other start-ups follow the Beyonce name-checking Lemonade in seeking musical inspiration
This week saw the launch of the much trumpeted and anticipated peer-to-peer insurer Lemonade.
Rebranded Ed takes its name from Lloyd's roots
Newly rebranded Ed, the international broker formerly known as Cooper Gay, has revealed to Post the inspiration behind the name is Lloyd's founder Edward Lloyd.
Tardy leaves Paris for Axa Asia marketing and digital role
Global insurer Axa has appointed Frederic Tardy as its Asia chief marketing, digital, data and customer officer.
Octopus Group acquisition paves the way for Verastar entry into insurance market
Verastar has acquired the Octopus group of companies in a deal that enables Verastar to enter the UK insurance broking and digital marketing sectors.
IMPRC 2016: Veil must be lifted on insurance to gain trust
The insurance industry needs be more transparent on what is does in order to gain customer traction and trust.
IMPRC 2016: Dialogue more important than just demanding payment say top insurer PRs
Consumers shouldn’t only hear from their insurers once a year when it comes to renewing policies, a conference heard.
IMPRC 2016: Marketing professionals define what makes a brand powerful
Three leading insurance marketing professionals were each given 400 seconds to outline their communication strategies at a ‘pecha kucha’ session at an industry conference.
Lloyd's aims to bring market together with enhanced Sydney office
Lloyd's has officially opened an office in Sydney designed to bring its market syndicates and participants together.
Flood Re updates, Legacy sell offs, fraudsters, lobbying and solicitors' PI
The best of Post the last week in case you missed it
The Insurance Marketing and PR Awards shortlist is out today
Today Post can reveal the shortlist for the Insurance Marketing and PR awards.
Garwyn Ireland and Associated Loss Adjusters to rebrand as Davies Ireland
Garwyn Ireland and Associated Loss Adjusters will trade as Davies Ireland with managing director of Garwyn Ireland Peter Haran to lead the new group.
Claimant lawyers and CMCs see PI advertising spend reach £76m in 2014
Claimant lawyers' spending on personal injury and clinical negligence advertising increased 182% between 2010 and 2014 reflecting the impact of the 2013 referral fee ban on the market.
John Lewis enlists 'Monty the Penguin' team for new home insurance advert
John Lewis has enlisted the team behind its popular ‘Monty the Penguin’ Christmas advert for a new campaign to promote its home insurance products.
C-Suite - Insurer: Making customers feel loved
A strong relationship between brand and customer is key to future success, says Gary Duggan.
Allied World launches first Asia-Pacific marketing campaign
Following the acquisition of RSA's Hong Kong and Singapore operations, Allied World is building its brand in the region.
John O’Roarke teases details about post-LV career
He was once a top dog at Churchill. For the last eight years he has been behind one of the hottest success stories in insurance with LV.
Now Compare parent to launch insurance company and Frank Bruno ad campaign
The Hong Kong-headquartered broking group Alliance has received approval to launch its own insurance company in the third quarter of 2015.
XL Catlin begins 'bold new world' marketing campaign
Following the completed merger of XL and Catlin, the combined entity XL Catlin has launched an "insurance for a bold new world" marketing campaign.
Did Nationwide score a touchdown or fumble the ball with its #makesafehappen Super Bowl advert?
The screening of an advert of US insurer Nationwide during the Super Bowl triggered a debate about insurance commercials, the likes of which has not been seen in the UK. Jonathan Swift looks at the fallout and asks six experts for their views.
Q+A: De Ferrieres' Asia digital start-up
Matthias de Ferrieres left Axa last year to set-up Stark Group, a digital start-up insurance firm, based in Singapore. Post asked his aims.
Swinton updates TV advertising campaign
Swinton Insurance is to launch a new advertising campaign as part of a three-year £75m business transformation programme.
Former Axa marketing chief heads digital start-up
Matthias de Ferrieres has left his position as chief marketing officer, general insurance, Axa Asia to head up start-up Stark Group.
Towergate sponsors London Broncos
Troubled broker to sponsor second division rugby league team the London Broncos for the next three years.