Marketing
Penny Black's Insurance Week - 19 September 2013
‘Girly’ insurers often seek to deter male customers by using the colour pink, sparkles, and the occasional picture of a kitten.
AIG appoints Coory in marketing role
AIG has appointed Damian Coory to the newly created role of vice president, corporate marketing and communications for Asia-Pacific.
View from the Top: Cut out the jargon
It is vital to make sure the customer is presented with clear and concise policy wording, says Nigel Bamber, Country manager, UK, XL Group.
AIA sponsors Tottenham Hotspur for Cup competitions
AIA has agreed to sponsor London-based Premiership football team Tottenham Hotspur for the Europa League, FA Cup and League Cup competitions.
Gender Directive: New Tricks
The EU Gender Directive has given rise to a new generation of ‘girly’ motor insurers – but are the practices sustainable in the long term?
Household: On shaky ground
With cracks beginning to show in the profitability of the household insurance market, is the sector set to crumble or are its foundations solid enough to see it through?
Foil attacks “misguided” ad branding insurers “muggers”
A £300 000 advertising campaign featuring the strap-line "don't get mugged by an insurer" has been slammed by the Forum of Insurance Lawyers.
In Series: Claims: Problems shared
In a price-sensitive environment, can claims service with an emphasis on communication play a role in retaining customers?
Stavale appointed CMO of Assurant Solutions Europe
Cassio Stavale has been named chief marketing officer of Assurant Solutions’ Europe operations.
Assurant Solutions appoints Europe chief marketing officer
Assurant Solutions’ Europe has appointed Cassio Stavale as its chief marketing officer.
Business as usual says Co-op as it launches £6m ad campaign
The launch of a new advertising campaign for The Co-operative Insurance represents "business as usual" according to commercial director Lee Mooney.
Interview: Matthew Donaldson: Keeping it simples
New BGL Group CEO Matthew Donaldson – among those responsible for inflicting meerkat Aleksandr Orlov on the world – tells Post he is taking control of a firm in a ‘very strong position’, and explains why the group is happy to play the long game.
Prudential appoints marketing chief in Hong Kong
Anthony Shaw (pictured) has been promoted to chief officer, marketing and customer service for Prudential in Hong Kong.
Insurers to cut down on direct marketing in Hong Kong
Following the introduction of the Personal Data (Privacy) Ordinance rule on 1 April, one Hong Kong insurance CEO believes insurers will cut down on direct marketing.
Digital Insurance Strategies: Digital strategies are a must, not an option
Insurer boards should consider “what they are going to do” in terms of developing their digital strategies, rather than “whether they should do it”.
Digital Insurance Strategies: Bennetts reaps the benefits after setting up its own social media site
Insurance firms must embrace social media sites such as Facebook and Twitter as a means of “getting in front of” and engaging with customers – but they are no match for setting up a social media site of one’s own.
Churchill names Dawn French as successor to ousted Clunes
TV comedian Dawn French has been snapped up as the new face of Churchill Insurance, two months after the firm dropped Martin Clunes for incurring a driving ban.
Marketing and advertising: Small screen, big rewards?
Television advertising has become a major marketing tool for many in the industry, but how do firms get it right, and can those with smaller budgets compete?
Hastings recruits ex-LV digital marketing boss
Hastings has appointed former LV head of digital marketing Nicola Charles to the role of marketing director at the broking firm.
Bridge broker unveils creative industries division
Bridge Insurance Brokers is expanding into new markets with the launch of a creative industries specialist division.
DAS restructures marketing team
DAS has appointed Shenal Patel as motor product manager following a strategic review of the marketing team at the legal expenses insurer.
MSIG aims to strengthen brand presence in Asia
MSIG Insurance (Malaysia) is aiming to enhance the presence of its subsidiaries in a number of Asian territories with a new marketing campaign.
AIG brand is back, declares Benmosche
American International Group, has declared that AIG is once again the “go-to-market brand” of its global property casualty business, which had been rebranded as Chartis in the wake of its near-collapse in 2008.
Junction boss moves across BGL to become Bennetts director
Bike insurance specialist Bennetts has appointed BGL's associate director of e-commerce and marketing in the Junction partnerships division as the newest director.