Household: On shaky ground
With cracks beginning to show in the profitability of the household insurance market, is the sector set to crumble or are its foundations solid enough to see it through?
While motor insurance has long been the loss leader in personal lines, there is a belief in the market that the household sector is set to experience its own slide into unprofitability.
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Insurers continue to face the challenge of distinguishing and differentiating themselves on anything other than being among the cheapest providers.