Digital Insurance Strategies: Bennetts reaps the benefits after setting up its own social media site
Insurance firms must embrace social media sites such as Facebook and Twitter as a means of “getting in front of” and engaging with customers – but they are no match for setting up a social media site of one’s own.
This was the advice of Digital Insurance Strategies speaker Hannah Squirrell, Bennetts associate director of marketing and ecommerce. Explaining the benefits the specialist motorbike broker achieved
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