Marketing
Comment - claims: cutting the cost of claims
Introducing non-adversarial means of dispute resolution could be the answer to cutting the cost of claims, empowering qualified professionals and delighting the customer, argues Roger Flaxman.
E-business: Five insurers set for direct mobile launches by 2012
The future is bright for mobile technology as it becomes an increasingly important distribution channel for insurance products and services, according to Swiftcover head of innovation Ambarish Mitra.
E-business: Insurers should track customers via social media
The insurance industry needs to expand its use of social media beyond marketing and into claims, fraud and risk ratings, CFC Underwriting's business development manager has claimed.
E-business: Online marketing needs clear objectives — not just ideas
Clear objectives and good ideas are vital for insurers to reach consumers using online marketing strategies, Chemistry Communications Group has claimed.
E-business: Customer reviews to play bigger retail role
The insurance industry must prepare for the growing influence of customer reviews in the retail market having a knock-on effect in insurance.
Full implications of the ECJ gender ruling are still unclear
KPMG head of insurance Drew Fellowes gives an insight into how the industry has moved forward since the European Court of Justice’s (ECJ) ruling into gender equality in insurance pricing.
In series - fraud: how essential is PR in the battle against fraud?
PR is essential when it comes to changing perceptions about the insurance industry. Rachel Gordon investigates how successfully this is being utilised in the long-term fight against fraud.
Interview - Janet Connor: targeting the over 50s demographic
Managing director of Rias Janet Connor chats to Amy Ellis about targeting the over-50s demographic, embracing aggregators and non-insurance diversification.
In series - fraud: insurance fraud - a victimless crime?
With insurance fraud often seen as a victimless crime by the public, James Earp and Angela Gibson examine ways in which the industry can educate policyholders and pursue criminals.
Household: can no claims discounts be applied to household insurance?
With Axa set to offer no claims discounts to household customers, Amy Ellis reports on market reaction and whether others will follow suit.
News analysis - ECJ Judgment: The gender judgment
The Test-Achats case will have huge consequences for the motor, life and health insurance industries. Andy Tromans and Nick Elwell-Sutton explore the ramifications.
Post history - 30 years ago: Law Society examines insurance
Looking through Post's back catalogue paints a unique picture of more than 150 years of insurance news, as this highlight from 30 years ago reveals.
Climate change – are insurers getting behind their own green policies?
With the general public becoming ‘bored’ by environmental issues, Veronica Cowan asks if insurers are really getting behind their own green policies.
Concern over Google buying BTQ
Google intends to run Beat That Quote as a separate business in the near term, following its £37.7m acquisition of the aggregator.
Interview - Jason Stockwood: A match made in heaven
Moving from the online dating world to insurance broking seems an unusual step. Jason Stockwood explains to Daniel Dunkley what he can bring to the sector.
Interview – Simon Douglas: the attraction of AA Insurance
Simon Douglas, director of AA insurance, previously worked in the life & pensions and private medical markets. He talks to Mairi Macdonald about what attracted him to the debt-laden business and the challenges it faces.
Superbrands insurer rankings revealed
Allianz has set its sights on rising up the rankings next year in an annual league table of the UK's most successful brands after climbing 111 places to 219.
Penny Black’s insurance week
The only thing Penny loves as much as the insurance industry is the glitz and glamour of Hollywood, so she was particularly pleased when the world of underwriting collided with the Oscars last week.
“Augmented reality” campaign for Aviva brokers
Marketing agency Balloon Dog has provided Aviva with an augmented reality campaign designed to raise awareness of the insurer’s product offering in the technology sector.
Motor Claims 2011: Industry must take lead over text pest marketing
The industry needs to take the lead on legitimate mobile marketing in the battle against the 'text pests' in personal injury claims farming.
Comment - Branding & aggregators: Driving greater success
With direct writers accounting for 40% of the motor market, Peter Thompson looks at the importance of branding when it comes to selling on aggregators.
Schemes - Conception & construction: Special delivery
Setting up schemes to cover specialist sectors can be a lucrative business - but it requires brokers, insurers and customers to work together. Stephanie Denton looks at this evolving market.
In series - Geography & Solvency II: Advice on getting data right
For the majority of insurers and to a certain extent brokers, data quality has consistently been an issue with reasons ranging from the ongoing problems of legacy systems to basic human error, as Sarah Adams explains.
Jelf has big plans for personal lines in 2011
Jelf chief executive Alex Alway is targeting "aggressive organic growth" after its 2010 annual results revealed that the firm had reduced its debt and turned a 2009 loss into profit.