Marketing

Website review: Churchill

In the latest of its ongoing series, web performance specialist Gomez looks at Churchill's website.

View from the top: An historically good idea

With the private motor market effectively commoditised, now the spotlight for personal lines insurers is on the perceived El Dorado of the online SME market. We can be sure that a VW Golf that is built in Germany, China or Indonesia is of virtually…

Zurich backs Connect brand as boss departs

Zurich has reaffirmed its commitment to its UK direct brand Zurich Connect, after the departure of the divisional managing director originally charged with growing the business, Mike Quinton, and the scrapping of his role.

Postbox: Qualifying search strategies

Regarding the article "Insurers are failing to properly utilise Google", based on research from Greenlight's July quarterly sector report covering search in insurance, I would like to qualify the following in relation to paid search and bidding…

Round table - SMEs & charities: Here to inform and educate

The SME and charity sectors have been widely courted by brokers and insurers in recent years. However, questions still persist about whether these customers are having their needs properly met. With this in mind Post gathered together some industry…

Clear moves into healthcare

Brokerbility member Clear Insurance Management has launched a new healthcare arm that aims to provide private medical insurance and employee benefits products to small businesses through to large corporate clients.

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