Marketing
Customer value management: Improving margins
Broker marketing skills have become ever more important in the personal lines market, with the growth of online aggregators. Tim Ham reports on the increased need for customer value management to optimise profit.
Fortis outlines Ageas rebranding plan for UK businesses
Fortis Insurance UK today begins changing its name to Ageas in the UK.
Household – aggregators: The next big thing?
After success in the motor market, the aggregators are turning their attention to household insurance. Will they manage a repeat performance? asks Jane Bernstein.
Sports sponsorship: A sporting frenzy
At first glance, sports stars and insurers wouldn't appear to have much in common but, with the benefits of sports sponsorship proving their worth, Daniel Dunkley asks is it any wonder everyone is trying to get in on the action?
Aviva teams up with homeless charity
Aviva has teamed up with the charity Railway Children to launch its first ever cause related marketing programme.
Postscript - five years ago: Brit pleased by Ashes success
Looking through Post's back catalogue paints a unique picture of more than 150 years of insurance news, as this highlight from 5 years ago reveals.
CSC member firms fall foul of SMS crackdown
Two members of the Claims Standards Council have been forced out as a result of an investigation into the sending of unsolicited text messages.
MoJ: we will "weed out" the personal injury text pests
The Ministry of Justice has reiterated its desire to clamp down on claims management firms cold-texting people to attract personal injury work.
Confused loses top spot in aggregator market as owner slams TV campaign
Confused admitted that its most recent TV advertising campaign was "unsuccessful” as it surrendered top spot in the aggregator market.
Rival insurers support Aviva composite stance
A host of fellow composites have backed Aviva in its war of words with RSA over whether the model's days are indeed numbered.
Interview - Stewart McCulloch: Sticking to his knitting
The new CEO of Garwyn talks to Mairi MacDonald about getting the loss adjuster back on track by sticking to its core strengths while expanding its regional focus.
Kate McIntyre joins UK General Insurance
Leeds based UK General Insurance has appointed Kate McIntyre as director of direct sales and marketing.
Aviva results: UK GI business profit improved 24% to £197m in H1 2010
Aviva has seen its UK general insurance and health underwriting results and operating profits go backwards in the first six months of 2010 to £56m (H1 2009: £63m) and £269m (H1 2009: £282m) respectively.
Postbox: Link web to high street now
The web is the only sales channel to have grown during the recession, while high street business has contracted significantly. Yet, while internet businesses have come a long way, they have failed to join up their CRM activities, which limits their…
British Insurance Awards 2010: Lust for marketing
Emmanuel Kenning looks at Swiftcover’s energetic multi-media campaign fronted by legendary punk rocker Iggy Pop.
Affinity news: Risk sharing not on the agenda
Post’s Affinity 2010 event was held in London last week, brining together key players in the sector – from insurers, brokers, affinity brands and other suppliers – to learn about and debate the latest developments.
Affinity news: Brand butlering offers third way for providers
Post’s Affinity 2010 event was held in London last week, brining together key players in the sector – from insurers, brokers, affinity brands and other suppliers – to learn about and debate the latest developments.
Junction reveals ambitious growth plans
Junction said it has today revealed ambitious growth plans in a marketplace otherwise seen by analysts as static.
UK Broker Awards opens call for entries
The 2010 UK Broker Awards are open for entries. Now in their 17th successful year, the awards are the UK's only broker-focused industry ceremony, recognising excellence and innovation in the sector, from small local brokers to strong regional and…
Amlin to sponsor Essex Cricket Club
Amlin today announced it has entered into an initial three-year partnership with Essex Cricket to support the growth and development of first class cricket within the county.
Munich Reinsurance drops America
Munich Reinsurance America has changed its brand name to Munich Re and adopted the Munich Re logo for all marketing materials, the company declared today.
Munich Reinsurance drops America
Munich Reinsurance America has changed its brand name to Munich Re and adopted the Munich Re logo for all marketing materials, the company declared today.
See you later, aggregator
Industry commentators are predicting a crackdown on web aggregators - but will the sites' popularity with consumers beat expectations? Rachel Gordon reports
From Facebook to sales book
As social media begins to shake off the stigma of being little more than a means to wile away time, Amy Ellis investigates whether, as some predict, 2010 will be the year this new medium becomes a quantifiable marketing tool.