Sports sponsorship: A sporting frenzy
At first glance, sports stars and insurers wouldn't appear to have much in common but, with the benefits of sports sponsorship proving their worth, Daniel Dunkley asks is it any wonder everyone is trying to get in on the action?
The glamour of sport is undeniable. Just think of England footballer Wayne Rooney thundering down the wing at Old Trafford, England cricketer Kevin Pietersen smashing the Australians for six or, even
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