In series - fraud: how essential is PR in the battle against fraud?
PR is essential when it comes to changing perceptions about the insurance industry. Rachel Gordon investigates how successfully this is being utilised in the long-term fight against fraud.
Insurance fraud is in the news — and for most insurers, this is just where they want it to be. If the crime is kept out of the media, this reinforces the perception for opportunists that it is somehow
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