Marketing

Groundhog day after 39 years at the ABI

After retiring from the trade body, Malcolm Tarling, former chief media relations officer at the Association of British Insurers, urges providers to avoid trying to make their products sexy and says clear communications are essential in the fight to…

Q&A: Ben Smyth, Arma Karma

Ben Smyth, CEO of contents insurance start-up Arma Karma, talks to Tom Luckham about the insurtech’s past, future, and how young people view insurance.

Big Interview: Jon Dye, Hiscox

Jon Dye, CEO of Hiscox UK, sits down with Harry Curtis to discuss the business’s growth prospects, its ongoing digital trading efforts and new look C-suite.

Q&A: Morgan Lyons, Zurich

Months into his new role as Zurich’s head of mid-market, Morgan Lyons sits down with Scott McGee to talk about challenges within the mid-corp market, improving broker service levels, and attracting and retaining talent.

MGA Review of the Year 2023

With large insurers and mainstream players pulling out of certain lines in 2023, and products reverting to the core areas, MGA chiefs plan to continue to step up and fill that gap in 2024.

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