Marketing

Big Interview: Mark Bailie, Compare the Market

Mark Bailie, CEO of BGL Group, the owner of Compare the Market, sits down with Scott McGee to talk about the 'bad bank' at RBS, achieving ‘perfect’ price and product comparison, and his plans for the business moving forward.

Diary of an Insurer: QBE’s David Round

David Round, head of trading at Birmingham at QBE Europe, gets more active, explores future opportunities and threats to the renewal portfolio and even manages to keep score at his son’s cricket match.

Tackling the growing issue of fake insurance adverts

As a growing number of road traffic accident victims are falling foul of scammers pretending to be insurers, Fiona Nicolson explores what is being done to stop companies advertising false contact numbers on search engines to trick customers into filing…

Groundhog day after 39 years at the ABI

After retiring from the trade body, Malcolm Tarling, former chief media relations officer at the Association of British Insurers, urges providers to avoid trying to make their products sexy and says clear communications are essential in the fight to…

Q&A: Ben Smyth, Arma Karma

Ben Smyth, CEO of contents insurance start-up Arma Karma, talks to Tom Luckham about the insurtech’s past, future, and how young people view insurance.

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