Groundhog day after 39 years at the ABI
After retiring from the trade body, Malcolm Tarling, former chief media relations officer at the Association of British Insurers, urges providers to avoid trying to make their products sexy and says clear communications are essential in the fight to improve customers’ trust and confidence in the industry.
It was never going to work. Having just retired after 39 years (how did that happen!) at the Association of British Insurers, no way could I begin to describe all the changes I have seen in the
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