Ageas' Bart De Smet on selling the insurance story

Bart De Smet, Ageas CEO

Insurance suffers from a bad image whereas it offers a wide range of opportunities, writes Ageas CEO Bart De Smet, urging the industry to tell its story and conquer hearts.

US politician Adlai Stevenson once said: “We can chart our future clearly and wisely only when we know the path which has led to the present.” On the cusp of my 60th birthday, it feels like an ideal

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