Articles by Bart De Smet
Ageas' Bart De Smet on staying relevant in 2030
Insurers need to act now to stay relevant to their customers in future, writes Ageas' CEO Bart De Smet.
Ageas' Bart De Smet on the limitations of quarterly reporting
Quarterly results don't always reflect a company's performance, notes Ageas CEO Bart De Smet, explaining why the focus must be on its consistency over time.
Ageas' Bart De Smet on selling the insurance story
Insurance suffers from a bad image whereas it offers a wide range of opportunities, writes Ageas CEO Bart De Smet, urging the industry to tell its story and conquer hearts.
Ageas's Bart De Smet on why insurers don't need start-ups to innovate
The hype around insurtech start-ups should not overshadow the in-house innovations coming from incumbent insurance companies, writes Ageas’s CEO Bart De Smet, defending the ‘internal incubator’ model.