David Worsfold_landscape_2023

David Worsfold

Worsfold Media Service

David has been writing about the insurance industry for over 30 years. As well as editing a range of leading insurance titles - including Post Magazine, Reinsurance and Insurance Age - David wrote for The Guardian for several years and has contributed to most major national newspapers. He has frequently appeared on radio and television as a commentator on insurance issues.

Among his many achievements, David launched the British Insurance Awards, the Rehabilitation First Awards and the Cover Magazine Protection Awards. In 1990 he established the All Party Parliamentary Group on Insurance & Financial Services which has played an influential role in improving communication between the insurance and retail financial services sector and Parliament.

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Articles by David Worsfold

Personalise insurance or fall foul of disruptors

The potential of personalisation and embedded insurance continue to excite the insurance market. David Worsfold explores what progress is being made and whether the innovation is being driven by mainstream players, disruptors or a combination of the two.

How brokering in Ukraine is triumphing over adversity

Interview: Ukrainian insurance broker Alina Golubieva talks to David Worsfold about the current challenges of insuring businesses and homes in the country, plus how the market is preparing to align itself with European Union regulation.

Embedded insurance: Blind to the risks?

Analysis: David Worsfold examines whether wrapping up insurance with other products risks obscurity, especially if there is a poor understanding of consumer behaviour in a digital environment.

Rise of the AI insurers

David Worsfold examines can how artificial intelligence can be used to reimagine the insurance experience for customers, transforming it from a transactional, reactive model to a proactive, more personalised one.

Media risks in the digital age

Analysis: David Worsfold examines the implications of the Online Safety Bill for insurers of content creators, publishers, website hosts and social media platforms.

Intelligence: China - Implications of uncertainty

There would be serious consequences for the insurance market if escalation of tensions between the major western democracies and China arose. David Worsfold asks, therefore, why insurance companies are burying their heads in the sand about the issue…

Intelligence: Reforms under the microscope

In its pre-budget statement the Association of British Insurers called on the government to reform the financial services regulation inherited from the European Union and unlock nearly £1trn over 15 years that could be invested in the UK’s transition to…

Intelligence: Product recall and labelling laws

Natasha’s Law has opened up a fresh range of risks for food businesses, while Brexit and Covid-19 have impacted product recall in other areas and ways. Post looks at what insurance cover is available for firms and what triggers they respond to

Intelligence: EU Trading - Doing business in Europe

With no post-Brexit equivalence or passporting regime available to UK brokers, they have had to explore other avenues to continue to trade across the European Union. David Worsfold explores the options open to intermediaries and the benefits they can…

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