Personalise insurance or fall foul of disruptors
The potential of personalisation and embedded insurance continue to excite the insurance market. David Worsfold explores what progress is being made and whether the innovation is being driven by mainstream players, disruptors or a combination of the two.
It is all about the customer. Every insurer says the customer is at the heart of their product propositions.
In this age of data-driven product design and underwriting is that taking the industry ever
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