Why blockchain needs to deliver better, not just different, insurance products
Insurers need be wary of one of the biggest traps in new product development – building it because you can, not because you should, when it comes to blockchain. Neil Edwards, CEO of The Marketing Eye, explains why to succeed this technology needs to prove it has the potential to meet and exceed customer needs
Neil Edwards, CEO, The Marketing Eye
Blockchain is becoming a force for good in many areas of society – bringing banking to the unbanked in the developing world and
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