Articles by Neil Edwards
Blog: Who Monitors Wins
The insurance industry has never been so dynamic in terms of the new players and products coming on stream on what seems like a daily basis. Marketing Eye CEO Neil Edwards offers his advice on how to stay ahead of these developments whilst managing to do…
Blog: Open banking offers a new insurance distribution channel
Some might have already labelled it a failure but open banking will continue to evolve and insurers should sit up and take notice. That is the view of The Marketing Eye's Neil Edwards, who believes these platforms could eliminate form filling and make…
Why blockchain needs to deliver better, not just different, insurance products
Insurers need be wary of one of the biggest traps in new product development – building it because you can, not because you should, when it comes to blockchain. Neil Edwards, CEO of The Marketing Eye, explains why to succeed this technology needs to…