Personal

Why insurance companies love furry faces

Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at…

Brokers want less AI conversation and better service please

Fiona Nicolson reveals brokers want a little less conversation about artificial intelligence and to have a lot more grown-up conversation about balancing online experiences with being able to talk to an insurer's staff at this year’s British Insurance…

Big Interview: Tara Foley, Axa

Tara Foley, CEO of Axa UK & Ireland, outlines how the business can now do intraday pricing, shares the provider’s growth plans, and reveals how artificial intelligence is changing ways of working at the insurer.

Is the home insurance market set for a reckoning?

Editor’s View: Emma Ann Hughes warns home insurers to brace themselves to be the next target of policyholders’ wrath as moaning motorists are replaced by angry-looking property owners on national newspapers’ personal finance pages.

Q&A: Ben Smyth, Arma Karma

Ben Smyth, CEO of contents insurance start-up Arma Karma, talks to Tom Luckham about the insurtech’s past, future, and how young people view insurance.

Are we ever going to stamp out underinsurance?

News Editor’s View: As Aviva’s broker barometer shows underinsurance remains a major concern for brokers, with almost three-quarters worried their clients may not have adequate cover, Scott McGee questions what the industry is doing to ensure everyone is…

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