10 things you need to know about...
...the art of persuasion.
• Never simply tell someone they're wrong - they may take offence or ‘dig in'
• If you're wrong, admit it promptly and emphatically, and move on
• Argue from what Dale Carnegie, author of How to Win Friends and Influence People, called an "amicable stance" - don't bully, cajole or hector
• Be a good listener and let the other person do most of the talking
• Be sensitive to what's important to them; incorporate their ideas and language wherever you can
• Make them feel that they came up with the ideas you are subtly feeding them
• Wherever possible, ask questions that invite the answer ‘yes'
• Pick your battles: steer well clear of arguments you can't win
• Use vivid real-life example to bring your arguments to life
• Present people with an invitation to make the correct rational choice or to ‘do the right thing'
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