Roundtable: The future of affinity insurance in the digital age
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The affinity space continues to attract interest from both insurers/brokers and brand partners looking to either tap into new customers or create deeper longer term relationships with existing ones. But what was once a case of simply white labelling existing products does not pass muster anymore, as Eleanore Robinson reports
Affinity relationships have traditionally offered an additional source of income through working with a non-insurance brand to offer cover to its customer base. But with the high street in decline
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