LV and Zurich discussed improving customer loyalty during Post webinar
Personal lines customers are a promiscuous bunch, known for changing insurers for a few pounds.
And their expectations are only going one way - upwards, as other sectors embrace the potential of end-to-end digital and omni-channel delivery.
This begs the question, what can be done to improve loyalty and change the long held perception of insurance products as the ultimate grudge purchase?
Insurance Post in association with Marklogic, hosted a live interactive webinar in which an expert panel discussed how better data management at the underwriting stage can improve claims handling and customer outcomes.
Topics covered were:
- How can new technologies be integrated into underwriting functions to get the best result?
- How do you manage the transition between traditional underwriting and data led underwriting?
- What cultural shift is needed and do you recruit new staff or upskill existing personnel?
- How do you break down any barriers to change?
- What does good look like; and how long should it take to get there?
Joining us for the debate were:
- Pardeep Bassi, head of data science, LV.
- Annarita Roscino, head of predictive analytics, Zurich UK.
- Frédéric Valluet, director, industry solutions, Marklogic.
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