Blog: Digital disruption - unlocking opportunities in insurance
Insurance via smartphone with information and advice at their fingertips - that's what customers who buy a policy for the first time expect today. In the long term, the companies that will prevail in the market will be those that best meet these changing customer requirements. But there is still a long way to go says Marius Blaesing, founder and CTO at Getsafe.
Over the past two decades, technology has dramatically changed the way people interact with products and services. This trend towards digital systems that are available on demand in real time is now
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Insurers continue to face the challenge of distinguishing and differentiating themselves on anything other than being among the cheapest providers.