Insurance Technology 2014: Insurers must find right 'currency' to widen telematics appeal
Incentive-based telematics schemes can go beyond the young driver market, but insurers must choose the right “currency” to appeal to different demographics, according to SSP’s head of data services strategy Adrian Coupland.
Speaking at Post's Insurance Technology 2014 conference, Coupland said telematics data could enable insurers to "fundamentally change their pricing models" as they could tailor polices to individual
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