Editor's comment: A fork in the road
In 2008 when Aviva (then Norwich Union) shelved its pay‑as‑you‑drive model due to “poor take-up” after only two years in the open market, it appeared that the product had fallen at the first hurdle.
The insurer said it would reconsider its proposition “when the market had caught up”.
Two years on, telematics as a proposition was reborn in the insurance market, and it seemed the sector was now on
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