PSTF: Post’s STF last week debated customer engagement and future recruitment
Insurers have been urged to use emerging technologies to change the way they interact with customers, by exploiting the growth in social and telematics data. According to an expert analyst, this will forge a “win win” relationship with consumers who increasingly share personal details openly.
As “wallets get smaller” and policyholders pursue cheaper options, Craig Beattie, analyst at Celent, pointed out that “people are willing to sacrifice some of their privacy to save some money” and
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