C-Suite - Broker: Take control of social media
This is not another article on how insurance companies that are not embracing social media will fail, but beware: social media is not just about responding to unhappy customers on Twitter. A strategic approach can drive major bottom-line growth.
Around 500 million tweets, 350 million Facebook photos, 4.5 billion ‘likes’, more than 1500 new Linked In groups and five million Pins (on Pinterest) appear every day. According to One Poll, Britons
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