No longer big in Japan.
The Japanese motor insurance sector has been hit hard by both the continuing recession and competition - not least from foreign providers since the market's deregulation. Jeremy Golden examines the strategies insurers are using to steer business back in the right direction.
Selling motor insurance in Japan could rarely have been as gruellingor discouraging as it has been in the last year and recent developments
show that the competitive environment may become a great
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