FCA told to stop insurers exploiting Goldilocks-like customers

Roci Concha

Rocio Concha, director of policy and advocacy at Which?, claims her organisation’s research suggests insurers are failing to “put themselves in their customers’ shoes” and are exploiting their Goldilocks-like approach to purchasing policies.

There are very few products consumers purchase in the hope they’ll never have to use them. 

Insurance, however, is one such product. This mindset can lead to what we might describe as the Goldilocks

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