Talking your customers' language
Insurers have moved towards plain English for personal lines policy documentation and are now looking at embracing new pricing methods and so-called lifestyle solutions, as Hugo Cranmore reports.
Personal lines policies have come a long way from the stereotype of dusty pieces of paper containing unintelligible wordings. And policies have been modernised, not solely by simplifying the 'smallOnly users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
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