Stand out from the crowd.
In the current packed household market, the problem facing many insurers is how to get ahead of the field. The dilemma is customers are attracted by low prices, but also want the added extras too. David Fanning wonders if this is too tall an order.
Home insurance sells on price. As the traditional intermediarychannel insurers have discovered the hard way, direct writers and
brandassurers have tapped the huge potential of treating household
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