Putting the viva into Espana.
It is easy to dismiss the Spanish insurance market as a bit of a backwater. In actual fact, the country's life sector is behaving bullishly giving those in the European arena a run for their money, while general insurance is also putting up a good fight. Jeremy Golden grabs the issue by the horns.
By comparison to Northern Europe, it is all too easy to instantlydismiss Spain, along with Italy, as an insurance backwater. The very low
insurance penetration rate of around 3% of GDP; market
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