Personal Lines Broker of the Year

Faced with a challenging market, Kwik-Fit Financial Services took bold steps to boost its business. Andrew Tjaardstra finds out how its targeted marketing campaign reaped rewards

Kwik-Fit Financial Services - To boldly go.

At the beginning of 2005, Kwik-Fit Financial Services found itself faced with a challenge: marketing spend in the UK motor insurance sector had increased 45%

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