Personal

Marketing Initiative of the Year - Lloyds TSB Insurance.

To ensure the marketing initiative for its home insurance cover stood out from the competition, Lloyds TSB enlisted the help of TV DIY personality Linda Barker. With such a recognisable face representing its campaign, it was sure to give its rivals a…

You need to sign in to use this feature. If you don’t have an Insurance Post account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here