How to build your personal brand on LinkedIn

In the first of a new weekly series of Insurance Post Top Tips videos, Samantha Lydon (Ridgewell), founder of Empower Development, explains how to stand out from the crowd on social media.

 

In her Insurance Post Top Tips video, Lydon – whose surname was Ridgewell when the clip was recorded just ahead of her wedding – recommends insurers wishing to make the most out of LinkedIn:

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