Blog: The importance of delivering an authentic brand experience
Companies that have a purpose are more successful than those that don’t, considers Zurich UK head of marketing communication Tracy Waxman, as she mulls how brand refreshes need to be more than just words.
Over the past 10 years, organisations with purposeful customer value propositions collectively outperformed the Standard & Poor’s 500 index by almost 400%. When asked by Accenture, 62% of consumers
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: http://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@postonline.co.uk
More on People
Foil elects Keoghs partner Dean as president
Howard Dean, partner at Keoghs, has been elected president of the Forum of Insurance Lawyers for 2025, taking over from Pete Allchorne, partner at DAC Beachcroft.
ABI’s Skeet leaving UK insurance for Bermudan tax
Mervyn Skeet, director of general insurance policy at the Association of British Insurers, is leaving the trade body to become CEO of the Bermuda Corporate Income Tax Agency.
DLG chief people officer Vicky Wallis to retire
Direct Line Group’s chief people officer, Vicky Wallis is to retire and be replaced in early 2025.
Q&A: Simon Axon, Teradata
Simon Axon, global financial services industry director at Teradata, explains how general insurance providers are lagging behind banks in making the most of their data and why Amazon’s style of operating should inspire boards to back investment in digital transformation.
Allianz Commercial MD Nadia Côté departs
Insurance Post can reveal that managing director of Allianz Commercial Nadia Côté is leaving the insurer with immediate effect.
Beale urges insurance to prioritise climate action
Dame Inga Beale has said decarbonisation has to become a priority for the insurance industry.
Crawford promotes Lofkin to UK and Ireland president
Paul Lofkin will be become president of Crawford & Company for UK & Ireland on 1 December.
Yet another exit at Allianz as Major heads to HDI
HDI Global has this morning announced the appointment of Allianz Commercial’s Tom Major as its chief claims officer for the UK and Ireland.