Blog: The importance of delivering an authentic brand experience
Companies that have a purpose are more successful than those that don’t, considers Zurich UK head of marketing communication Tracy Waxman, as she mulls how brand refreshes need to be more than just words.
Over the past 10 years, organisations with purposeful customer value propositions collectively outperformed the Standard & Poor’s 500 index by almost 400%. When asked by Accenture, 62% of consumers
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