Spotlight: SME market: Where do the biggest opportunities lie for brokers in the SME market?
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There seems to be a significant number of drivers for change in the SME market, which begs the question how the relationship between brokers and these clients will change. Edward Murray looks at the opportunities available for intermediaries to remain as relevant in the future as today, especially in terms of utilising new technologies and focusing on growing sectors like cyber
How can insurers and brokers attract and retain small to medium-sized enterprise clients and should they put their efforts into automation, artificial intelligence or new products and services?
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