Aviva's Rob Townend on using digital to improve insurers' reputation
Insurers need to leverage technology to make insurance simpler and improve the market's reputation, writes Rob Townend, managing director of Aviva’s UK general insurance business.
Insurers have a reputation for making things complicated for customers, leading to frustration and a lack of trust. Why do we ask questions where we already know the answer? Why do we take so long to
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