Swinton's Richard Beaven on getting personal
The disruptive rise of price comparison websites is well-documented. This has prolonged the lifespan of an outdated business model where insurers and brokers compete on price, and price alone, argues Richard Beaven, distribution director for Swinton Insurance. However, digital technology provides the opportunity to refocus on the wider needs of the customer.
Tech-savvy Millennials, brought up on the convenience and choice offered by the likes of Netflix and Amazon, are now at an age where insurance is being added to their shopping basket.
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