Blog: How to sell insurance to Generation Y
What's all the fuss about Generation Y? Many people in our industry will be thinking ‘why does this all sound so complicated and why does it matter to me'? The good news is this: like all things in insurance, the core issue boils down to a small number of very simple things.
Let's start with some definitions and basic facts:
• What is Generation Y?
It is often abbreviated to ‘Gen Y' or referred to as ‘Millennials'.
Precise definitions vary but, broadly speaking, we're
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: http://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@postonline.co.uk
More on Technology
How AI can solve communication pain points in insurance
Ruban Phukan, co-founder and CEO of generative AI platform GoodGist, says there are plenty of communication pain points that artificial intelligence has its work cut out to solve.
Four biggest challenges facing insurers in 2025 revealed
To get you ready for the next 12 months, Insurance Post uncovers four things you need to know about what 2025 holds in store for the industry, according to analysts.
Evolution of insurance in the era of generative AI
Richard Hartley, CEO and co-founder of insurtech Cytora, explains how insurance roles are evolving as a result of generative AI and the new jobs being created within businesses because of this technology.
Diary of an Insurer: Moonrock Drone Insurance's Simon Ritterband
The final Diary of an Insurer of 2024 is truly out of this world, with Simon Ritterband, managing director and founder of Moonrock Drone Insurance, utilising his ADHD as a superpower and aiming to ensure his weekend doesn't blur into his working week.
Why more insurers should support vulnerability database
Martyn Mathews, managing director of SSP Broker, urges insurers to support the Vulnerability Registration Service, which enables consumers to confirm they are vulnerable allowing providers to ensure they are treated appropriately.
60 Seconds With... Acini's Rafał Durasiewicz
Rafał Durasiewicz, co-founder of Acini, is the superhero of Toyland, shares his love of craft beer, and would like to ensure artificial intelligence remains under human control and is used for good purposes.
Was 2024 the ‘Year of Reality Check’ for insurtechs?
Content Director's View: With territorial withdrawals and scaling back on products, Jonathan Swift asks whether 2024 represented the year the UK insurtech space got a reality check; and mulls whether a second Summer of Insurtech could soon be around the corner.
Marshmallow cuts losses by 98.7% as turnover hits £184m
Insurtech unicorn Marshmallow has revealed that it is close to turning a profit after its losses shrunk by 98.7%.