Fraud Conference 2013: ABI considers anti-fraud advertising campaign to drive message home
The Association of British Insurers may consider advertising in the national media to tackle public perception of insurance fraud, its head of property fraud and specialist lines Aidan Kerr has said.
Speaking at Post’s Fraud conference in London last week, Kerr, pictured, claimed there were clear signs of progression in the quest to eradicate fraud but said the industry needed to build on the good
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