Claims Club News: Beware the apps backlash warns Williams

claimsclub group

Any insurer considering introducing a claims app should be ready for a backlash warned David Williams, Axa's managing director of claims.

Mr Williams recalled that when its 'Axadent' app was added to the Iphone store it was immediately described a "hot app", and attracted favourable comments.

"But it is an open forum in terms of

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