Blog: The changing face of the SME market
The SME market is changing, with more IT consultants, gig workers and freelance project managers emerging alongside traditional businesses. To support both the old and new, Helen Bryant, director of SME markets at Allianz Insurance, argues the insurance industry must ensure all SMEs are able to access the cover and expertise they need.
Just how much the SME sector is evolving is revealed in our recent research on SME brokers. It found that: 53% of brokers were seeing more SME customers trading online only; 42% were coming across
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