Telematics Watch: Improving customer engagement and building trust
As a service-led insurance proposition based on individual driving behaviour, Igo4 CEO Matt Munro explains how telematics presents a wealth of opportunities to add value and tailor propositions to create long-lasting customer relationships built on trust.
As a relatively new type of insurance, telematics has sometimes seen higher rates of cancellations, often when a policy is purchased mistakenly via price comparison
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