Articles by Brendan McCafferty, CEO of Brightside
Brightside’s Brendan McCafferty on digital, scale and success
The Covid-19 crisis has turbo charged the market to make digital changes in months rather than years but there is still more to be done for brokers to stay relevant, says Brendan McCafferty, CEO of Brightside Group.
Brightside’s Brendan McCafferty on why the insurance industry needs to get real on its social contract
The insurance industry needs to find the right answers quickly if it is going to rebuild its reputation with the public, particularly after the recent business interruption court case and dual pricing headlines, says Brightside CEO Brendan McCafferty.
Brightside's Brendan McCafferty on how the insurance industry is adjusting in the time of coronavirus
The insurance industry is going through a difficult time, like many sectors, in full view of the court of public opinion says Brendan McCafferty CEO at Brightside.
Brightside's Brendan McCafferty on whether Saga’s writedown heralds a shift in the tectonic plates?
Providers with books that are skewed to heavily discounted year one are facing a quandary about whether to change their strategy before the dual pricing review outcomes or wait until after. Either way Brendan McCafferty, CEO Brightside Group, believe…
Brightside's Brendan McCafferty on the secret success sauce for personal brokers
Personal lines brokers need to juggle competing requirements to achieve success, writes Brightside CEO Brendan McCafferty, explaining how they can get their basics right.
Axa's Brendan McCafferty on AI and staff
Artificial intelligence is raising concerns among insurance staff but Brendan McCafferty, CEO of Axa Insurance, believes it opens up a range of possibilities.
Axa's Brendan McCafferty on the consequences of the discount rate
There must be a better time to start your role as the CEO of an insurance company. A few weeks into the job, I arrived at work on a Monday morning knowing a decision had just been made that would simultaneously hike premiums for millions of motorists and…