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SSP to launch AI product platform as it joins MGAA

Martyn Mathews Managing Director of SSP Broker

Software provider SSP UK & Ireland has joined the Managing General Agents’ Association to launch an AI-powered product configuration platform to speed up product launches, Insurance Post can reveal.

The platform, called Pure Product Studio, applies agentic artificial intelligence to the product build process to generate production-ready configurations including screens, business rules and lists

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