Digital Bar Quarterly: Chasing pack strive to overtake Aviva in scramble for digital services, with Admiral and More Than leading the way
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In the first of a new quarterly column Altus Consulting insurance director Mark Andrews dissects the data from its Digital Bar to highlight the lack of uptake of data enrichment to enable quick quote for direct customers, with many journeys still requiring a significant number of questions.
Altus Consulting insurance director Mark AndrewsIn the six years of Altus’s research covering digital insurance services, Aviva has always been at the forefront of
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