PSTF: ‘Outside-in’ approach needed to crack customer service
Insurers have been urged to adopt an “outside-in” approach to business in a bid to crack the customer service challenge and stand out from competitors – with chief information officers cited as best placed to execute this strategy.
Ray Gerber, chief technology officer at Thunderhead, told forum attendees to use a customer-focused approach (outside-in) rather than a growth-centred one (inside-out), stressing the inherent
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